Brand Story & Core Philosophy
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Origin: Tawfiq was founded when its creator noticed that conventional soaps left the skin dry, itchy, and uncomfortable. Out of the need for a gentler option, they began developing soaps that could cleanse while nourishing and protecting the skin. This gave birth to Tawfiq with its core values of purity, gentleness, and skin care.
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Name Meaning: “Tawfiq” in Arabic means blessing, success, and guidance. The brand represents the vision of bringing a truly successful natural skincare experience to users.
Craftsmanship & Ingredient Highlights
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Cold Process Method
Tawfiq soaps are crafted through the cold process technique, which keeps the temperature low during saponification. This preserves the natural nutrients and active compounds in plant oils—such as glycerin. The result is a soap that cleanses effectively without leaving the skin tight or dry. -
Premium Natural Oils & Milk-Based Ingredients
Common key ingredients include:-
Coconut Oil — Rich foam and strong cleansing ability.
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Olive Oil — Deeply moisturizing and soothing for the skin.
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Shea Butter — Helps repair the skin barrier and retain hydration.
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Goat Milk & Silk Protein — Provide nutrients, softness, and skin repair.
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Amino Acid Cleansing Base
Tawfiq’s Amino Acid Soap range uses mild amino acid surfactants with a balanced pH. Unlike traditional alkaline soaps, they are gentle on sensitive skin and scalp, making them suitable for daily facial, hair, and body cleansing. -
Botanical Fragrance & Sensory Experience
Natural essential oils and plant extracts are infused to enhance the bathing ritual with soothing or uplifting aromas. Products such as Grape Soap or Lanolin & Silk Soap also deliver unique textures and scents, turning cleansing into a sensory delight.
Suitable for Different Skin Types
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Sensitive or Dry Skin: Goat milk or silk protein soaps are especially beneficial for hydration and calming irritation.
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Minimalist Care Routine: Amino acid shampoo bars and multi-purpose soaps simplify cleansing for face, hair, and body.
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Eco-Living Enthusiasts: With its natural formulas and sustainable approach, Tawfiq appeals to those who seek eco-friendly skincare.
Signature Products & Highlights
| Product | Key Features |
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| Tawfiq Cold Process Glycerin Handmade Soap | Retains glycerin for soft skin after wash; crafted at low temperature; comes in aesthetic designs like Serene Pink and Vibrant Green. |
| Tawfiq Goat Milk Silk Soap | Goat milk + silk protein for deep nourishment, perfect for dry seasons. |
| Tawfiq Rose & Ginseng Amino Acid Shampoo Bar | pH-balanced, soap-free, scalp-friendly shampoo bar infused with botanical extracts. |
| Tawfiq Lanolin & Silk Handmade Soap | With lanolin and silk protein, designed for extra hydration and skin barrier support. |
Brand Commitment & User Experience
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Balanced pH & Non-Irritating: Designed to respect skin’s natural acidity, preventing tightness or discomfort.
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Moisturizing Effects: Glycerin, plant oils, and goat milk ensure softer, smoother, and healthier skin.
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Delightful Sensory Experience: Natural scents, gentle foam, and visually appealing designs make every bath a ritual.
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Eco-Friendly Approach: Handmade, natural ingredients, small-batch production, and eco-conscious packaging align with sustainable living.
Conclusion
Tawfiq Soap, under the Amisoap brand, represents a harmony of cold-process craftsmanship, natural plant oils, amino acid cleansing, goat milk, and silk protein nourishment. It is the perfect choice for sensitive skin, dry skin, or anyone who values natural, gentle, and eco-conscious skincare.
Tawfiq is not just soap—it is a way of caring for your skin and embracing the healing power of nature.
